Self-Sponsored Heroes

Though most commercial heroes are hired by companies to act as their spokespeople or mascots, there are some who sponsor themselves. These people either own the company they represent, or at least a majority of the company's stock. As a result, these heroes are more free in terms of how they contend with the public, rather than following any guidelines that the company lays out for them. One might say that that these superheroes are their own bosses.